The Sportiva DNA

We bring together best-in-class product and infrastructure, a data-driven technology platform and track record of delivering high performance sporting environments around the world. From planning and advisory, to manufacturing, supply and operations - we're a trusted partner with deep specialisms in the sports industry.

QUALITY

We refuse to compromise on quality standards. We deliver quality people, product, service, and experiences. Every interaction is a chance to reinforce our quality standards.

INTEGRITY

We have the courage to be accountable as individuals and as a team. We are honest, clear and transparent in every part of our business and our relationships. We each take responsibility for the integrity we bring to every aspect of our work and lives.

COLLABORATION

We will always look for win/win outcomes in all of our partnerships - with our team, our partners, our valued clients and our supply chain. We understand the importance of collaboration based on empathy and shared, positive outcomes and the power of collaboration. We also understand the power of diversity of thinking, equality in relationships and inclusion of all groups. This will guide our approach.

Team

Meet our team of world-class strategists.

Michael Breen

Michael is a specialist in sports and leisure facility design and specification, he has a passion for doing sport well. Michael has an extensive track record in designing, building and delivering top-class facilities for major clients. Michael is a dynamic self-motivated professional, with 25 years' experience across design, implementation and operation of elite performance sports projects. Michael works closely with investors to manage both procurement and budgets and has worked with leading sports brands including International Rugby Board (IRB) Manchester United Football Club, ABK PLC, Manchester City Football Club , British and Irish Lions, Matalan, The Campus at Quinta Do Lago Portugal and Match Lagoa Portugal.

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Judy Murray OBE

Judy is passionate about improving access to sport for the underrepresented and underserved in the UK and is leading the design of coach education and engagement with women and young people within the SPORTIVA Platform. Judy is mother to Jamie and Sir Andy Murray. She began coaching and was the initial coach for both her sons before handing over the reins as their professional careers bloomed.

In the early 1980s, Murray lived in the West End of Glasgow and was a member of Broomhill Lawn Tennis and Squash club, winning the Club Championships three times and playing for its teams (under her maiden name).

She remains a visitor to the club. Aside from her own sons, she has coached many players at regional and national level under the auspices of the British tennis governing body, the Lawn Tennis Association (LTA). In December 2011 she was elected to lead the British Fed Cup team as their captain.

She says she took the job in part to raise the profile of female coaches and alleviate some of the sexism that she says remains in the sport. Judy was appointed OBE in the 2017 Birthday Honours for services to tennis, women in sport, and charity.

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Mike Perls MBE

Mike is a serial entrepreneur with a passion for enabling positive social impact through sport and the creative industries. Having founded and scaled a number of creative industry businesses, he is currently Chair of international strategic marketing agency MC2, one of Europe’s largest podcast networks, Crowd Network, digital automation specialist Mount Digital and Genre Music, leading DJ and music bookings specialist.

He has been Chair of GreaterSport since 2016 and was Chair of Risk & Audit and NED on the Rugby League World Cup 2021 and Governor of Manchester Metropolitan University. Mike received an MBE in 2019 for his services to the communities of Manchester.

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Roger Draper

Roger has been involved in the business of sport for over 25 years and became one of the youngest CEOs in the UK business world when he took over as Chief Executive of Sport England in 2002, aged 32. As CEO of Sport England , he oversaw the half a billion pounds yearly investment into sport and was Accounting Officer for major projects such as the successful London 2012 Olympic bid as well as the turnaround and completion of Wembley National Stadium.

He was the architect of the transformation of English sport, driving mass participation campaigns, bringing a host of International events to the UK and leading the completion of the £120 million English Institute of Sport network of high-performance facilities.

He then went on to become CEO of British Tennis, where he grew the turnover of the business by 45% thanks to major global tv and commercial deals. He led the completion of a £55m sale of land rights deal with the AELTC (Wimbledon) as well as the sale of The Queen’s Club back to its members for £30m. He also led the design, build and operation of the ground-breaking £40m LTA National Tennis Centre at Roehampton.

He is now working as a global business adviser, advising Governments around the world on transformational sports, leisure and entertainment change projects. Roger has two sons; the eldest Ben has just graduated as a tennis scholar from the University of Berkeley in California. The youngest Jack is one of the leading young tennis players in the world and has just achieved a top 50 ATP world ranking.

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Paul Breen

Paul built and led as CEO one of the UK’s leading publicly backed FCA regulated finance providers, GC Business Finance, delivering loan funds, equity Funds and national portfolio services for UK Government Agencies. Investing £1.3b since 2014. An Experienced Director of Funds and manager of complex transactional businesses, success has been driven by effectively developing and operating a robust assurance framework, meeting regulatory standards and in being accountable to commissioners and stakeholders including EY, Greater Manchester Combined Authority, British Business Bank, BEIS, Cabinet Office, DWP, Innovate UK, NatWest and The Princes Trust.

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Mike Pask

Mike has over 25 years’ experience working for IMG, the world’s largest sports, entertainment and media business as an SVP. In this role he was responsible for a broad range of work in events, academies, tourism , design, development and management of facilities as well as talent, business development, media and sales. Alongside managing his team in these endeavours, he has also created an Olympic Management Group and successfully guided the careers of significant Olympic Athletes including Sir Steve Redgrave, Michael Johnson, Ian Thorpe and Katherine Grainger.

Since leaving IMG, Michael has been working in senior advisory roles in sport, leisure and tourism, whilst sitting on several boards both within the UK and internationally. Michael was the first Independent Non-Executive Director in the history of England Golf and sits on one of the British Army Committees (ABRC).

He is on the Advisory Board of Urban Legacies, a new extreme sport social entertainment offering, and Balaena, a renewables utilities company. In addition, he is on the International Advisory Board of both the Sports Boulevard and King Salman Park developments in KSA.

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PROFESSIONAL SERVICES

Legal provided by Layton ETL Global led by corporate specialist David Sefton, and accounting and Audit provided through existing relationships with high quality professional services providers in place with Founders.

PR AND BRANDING

MC2 has been a market leading employee-owned strategic marketing communications agency since 1999. Based in Manchester, MC2 are specialists in global strategic marketing and maximising high growth potential.

Experience high performance.
Get in touch:
hello@sportivaglobal.com